The name isn’t all that creative, and the idea isn’t really all that great, but Mariah Carey’s new perfume (called “M” - like we said, not that creative), is helping Arden - the company bankrolling the scent - sell, sell sell.

Arden, which is also known for its celeb perfumes by the likes of Britney Spears, Hilary Duff and Liz Taylor, had been struggling to make sales goals until the launch of “M.”

Guess it’s good to know Mariah can still sell something …

Mariah’s “marshmallow-scented, butterfly capped perfume” joins forays into the perfume market by other hip hop stars read more ....

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