Can Burger King Really ‘Flame’ the Fire of Desire With Piers Morgan?

Confirming that Britain probably is really lacking in talent and that mad cow disease may well have taken a hold of the Britani’s Got Talent judge, Piers Morgan, the somewhat ’past his sell by date’ Piers, con-scents (get it, perfume, con-scents?) to represent the smelly body of  Burger King?

Food may not be the aroma that arouses our sexual pheromone in general, but fast food chain Burger King seem to think they have the answer to the reason why we aren’t all gagging for a nibble of George Clooney as he munches on a sandwich or Heidi Klum as she picks her way through a salad, and their answer is….a flame grilled beef fragrance.

Now if it was April 1st this may be considered a bit of a leg-pull, and even given that it involves Morgan it could still be a publicity stunt, but we’re thinking that with the luxury London store, Selfridges behind the publicity, they wouldn’t be putting their name to such a tacky stunt.

Justin Timberlake at Play!

And now, as Selfridges launch the new cologne, with a bottle of the £4.99 man perfume, you too can smell like the guy who has just completed a 10 hour stint behind the counter at BK, by dousing yourself in Flame!

So as Armani just last week displayed David Beckham in a 6 story high poster for their underwear at the front of Selfridges London flagship store, Givenchy utilize the sex appeal of Justin Timberlake for their cologne Play, Burger King, in their infinite wisdom, have displayed a naked Morgan, draped in a tatty piece of maroon velvet and a huge piece of bling, lounging in front of a faux flame fire, in their bid to entice the purchasing public to invest in a  pong described as ‘a thick, musky scent; cheap and cloying - but entirely un-beefy‘.

Oh well, as they say at BK, ‘Have It Your Way!’