What better place to kick off a fundraiser than at an ice cream shop!? And what better way to solicit donations than by making it something you can do through text message?!

Nicole Richie and Joe Madden hit both nails on the head with their latest effort to raise money for the Tichie-Madden Children’s Foundation.

The pair came out to Marble Slab Creamery in LA and announced  that if you text the world “child” to 90999, a $5 donation charge will be sent to the foundation and automatically added to your phone bill.Pretty fenius for people on the go who don’t have time to log on or mail in a donation! More charities should initiate things like this!
While at the event, Nicole and Joel couldn’t help but gush about their inspiration behind the effort - their daugher, Harlow. She says ‘Mama’ and ‘Dada’. . . [and] when we walk into a place, she waves to everyone.”

How cute.

*alexis