Whilst Kate Moss keeps busy alternately kicking out and shacking up with her druggie boyfriend Pete Doherty, Maggie Gyllenhaal has usurped her as the smokin’ hot face and sensational body of the new Agent Provocateur campaign.

Perhaps drawing on the skills she learned as the masochistic self-mutilator in the genius 2002 film Secretary, Maggie smolders and steams in the gorgeous new pictures.

Who could possibly guess she just gave birth less than a year ago (to her daughter with her actor fiancé Peter Sarsgaard)?! While she does have a beautiful body, it’s her saucy, knowing personality that really makes the campaign a hit. Maggie just looks like a girl who knows what to do with a pair of handcuffs.

(the usurped Kate Moss)

According to The Daily Mail, pop princess Kylie Minogue and burlesque star Dita Von Teese were recent cover girls for the lingerie line, which has a dedicated celebrity following - Paris Hilton, Christina Aguilera, Carmen Electra and Lily Allen are all fans.

- April Daniels