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It felt like just seconds after Lauren Conrad debuted her new clothing line at LA fashion week that less than frenemy Heidi Montag announced her new endeavor…yuuup, a fashion designer as well! What a freak she is…

Montag said, “Lauren’s line is not necessarily something I would wear - she’s trying a high-fashion thing, but it’s a little over-priced.

“Mine is fun and flirty for the everyday woman. Most people can’t afford $200 for one dress.”

Montag’s line is going to be appropriately named “Heidiwood” and will include denim jeans, bags, dresses, and jewelry…all priced under $60.00. Her creations will be available at Anchor Blue stores starting next month.

Personally, I’d take Conrad’s style over Montag’s any day!

-Joseph F